About us
Our Artisan Communities
Artisans across North and West India share a deep love for handmade crafts and the prosperity they bring. This passion drives them to share their work globally.
We're proud to be part of a chain to support this revival in small towns long cut off from industry. Young people once left for cities; now, traditional crafts—boosted by the internet—are sparking a mini-revolution.
Sustainability at the Core
Every craft is low-impact:
- Zero waste – scraps become tools or inlays.
- Local sourcing – materials travel <50 km.
- Reclaimed & renewable – old doors become tables, fallen mango wood becomes furniture.
- Ethical bone – from food industry only.
- FSC-certified wood – in Saharanpur and beyond.

Technology & Tradition
Old techniques fit modern supply chains. Leatherworkers use bone tools—they last decades, unlike plastic or metal. Centuries-old methods in North India rarely change because they're already perfect. We make them more efficient without losing their soul.
The Artisans
Artisans are the heart of our company and their communities. Crafting is everyday work to them, but it's local pride and economic hope for stagnant regions. In Rajasthan and beyond, they lack marketing, so we share snapshots: their tools and craftsmanship.
The Hamlets
Every village specializes in one craft, known by word of mouth. No single town has all skills.
- Udaipur: Bone inlay
- Moradabad: Growing brass hub
- Agra: Marble carving (Taj legacy)
- Firozabad (30 miles away): Glassblowing Nearby towns blend traditions seamlessly, like desert sands.
Uttar Pradesh
- Firozabad – Glass: Muslim heritage.
- Agra – Marble: Taj descendants.
- Aligarh – Furniture Fittings: Brass, iron, aluminum.
- Khurja – Ceramic: Local clay, roadside vendors.
- Moradabad – Brass: Bustling metal hub.
- Saharanpur – Woodware: FSC-certified + reclaimed; Mughal fusion.
- Sambhal – Bone Inlay: Food-industry bone only.
Rajasthan
- Jodhpur – Reclaimed Timber: 100-year-old doors → new life.
- Jaipur – Furniture: Pink City hub; ships worldwide.
- Jhunjhunu – Furniture: Military precision + mango wood.
- Churu – Furniture/Granite: Desert carving tradition.
Haryana
- Panipat – Cotton/Jute: Fertile plains fuel fabric trade.
Punjab
- Amritsar – Linen/Velvet: Unrivaled handloom weaves.
Uttarakhand
- Roorkee – Nautical: Reclaimed teak; built to last generations


